Intellectual Property Case costs totalling €1,170.
Brewdog has lost a legal battle with Elvis Presley's estate over the trademark application for its 'Elvis Juice' beer. The EU Intellectual Property Office has opposed Brewdog's latest attempt to trademark the name, citing a "likelihood of confusion" for part of the European market. Brewdog was initially granted permission to trademark 'Brewdog Elvis Juice' in the UK, but not 'Elvis Juice'. The ruling means the Scottish brewer may have to change the name of its popular grapefruit and blood orange IPA when selling it in Europe. Reference (French, P. 21 SEP 2020). Brewdog loses latest trademark battle over Elvis Juice beer. The Drink Business.
Trademark registrations can be cancelled. Here's how.
Iceland, the country famous for its fiery volcanoes and icy landscapes, is in a legal battle with the British supermarket chain, Iceland. The grocery store, which holds the Europe-wide trademark registration for the word "Iceland," is being challenged by the Icelandic government. The government claims that the supermarket's trademark is preventing Icelandic companies from marketing themselves internationally.
This trademark dispute has attracted attention for its unique storyline and entertaining plot points, putting it on par with the most exciting TV dramas. Reference (Kyzer, L. 12 Apr 2019). Iceland Wins Trademark Dispute Against Supermarket Chain. Economy x News.
Apple vs Apple: The Legal Battle Over the Bite of the Apple Logo
In the legal dispute between Apple Corps Limited (owned by the Beatles) and Apple Computer Inc. (now known as Apple Inc.), Apple Corps claimed that Apple Computer had breached a previous settlement agreement between the two companies. The settlement agreement, reached in 1991, had restricted Apple Computer's use of the Apple trademark to the field of computers, while Apple Corps had the exclusive right to use the trademark for music-related products.
However, in 2003, Apple Computer launched the iTunes Music Store, which allowed users to download and purchase music online. Apple Corps argued that this breached the 1991 agreement as it encroached on their exclusive right to use the Apple trademark for music-related products.
The case went to trial in 2006, and the court found in favour of Apple Computer, stating that the use of the Apple trademark in connection with iTunes did not breach the settlement agreement, as it was primarily a software-based product and not a music product itself. The court also ruled that the use of the Apple logo by Apple Computer in connection with iTunes did not infringe on the trademark rights of Apple Corps. As a result, Apple Computer was allowed to continue using the Apple trademark for its music-related products, including iTunes. Reference (Neutral Citation Number: [2004] EWHC 768 (Ch) Case No: HC-2003-C02428. IN THE HIGH COURT OF JUSTICE CHANCERY DIVISION. Royal Courts of Justice Strand, London, WC2A 2LL 7th April 2004)